Beyond the Interview: Talking Omni, Media Evolution and Metrics with Tricia Savio

March 2024

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Playbook Articles

March 2024

Beyond the Interview: Talking Omni, Media Evolution and Metrics with Tricia Savio

When you read an article, do you ever wonder what else the interviewer might have had to say? Well, you’re in luck. Recently, PulsePoint spoke with Tricia Savio, VP, Programmatic Practice Lead, EVERSANA INTOUCH – but here, we’ve got an interview with her to provide all the additional insight you won’t get anywhere else!

February 2024

What’s SEO Without the SE?

When people are increasingly using AI to get answers and information, rather than just getting a list of web pages from a search engine, is search engine optimization still relevant? Nathan Stewart, SVP of Content Strategy & SEO for EVERSANA INTOUCH, explains how industry-leading SEO has evolved – and why it matters more than ever.

January 2024

Influencing Your Audience Is All About Timing

The traditional promotional journey was linear and static. But today, who to speak to, and when, includes many more than the traditional set of influencers, and has an entirely new cadence, depending on specialty, indication, patient segment, and more.

December 2023

Forecasting 2024: Five Trends To Help You Plan for Pharma Marketing Success in the New Year

It hasn’t been easy to predict what will happen in the 2020s, and 2023 was no different. But in this article, we have studies, statistics, and experts to help us consider where to focus for brand success in 2024.

November 2023

The Challenges Facing Small-to-Mid-Sized Drug Launches – and How to Address Them

Launching a new brand? We’ve got the unique advice you need, in a new POV based on how we’ve helped clients achieve successful launches. We preview it here (and give you the full report, too!).

October 2023

The Power of Insights

“Insight” is a word that pharma marketers hear often – but all too often, it’s being misused. An insight isn’t a plain fact or a simple truth. It isn’t surface-level, and it isn’t something everyone knows. What is an insight, really? And what can it do for you? In this issue of Playbook, Jeff Bartsch, VP, Group Creative Director for EVERSANA INTOUCH Seven, explains, and tells a story of how his team found a real insight that made a difference.

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